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Coca-Cola CEO On Coffee Strategy: We’re Not Going Head To Head With …


Coca-Cola’s $5.1 billion acquisition of U.K. coffee chain Costa was less of an effort to take on giants like Starbucks than a move to create a new type of coffee experience, Coca-Cola President and CEO James Quincey tells CNBC.

To Quincey, who joined Jim Cramer for an exclusive interview Friday, the coffee industry has split into three overarching parts: the “ready-to-drink piece,” the “at-home” segment and immediate consumption at coffee shops.

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