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Entrepreneurs Who Launched Their $50 Million Company In A Dorm …


Three years ago, the DeCicco brothers came up with the idea for Kitu Life in a college dorm room.

Jordan DeCicco was a basketball player at Philadelphia University looking for a more nutritious alternative to the energy drinks he saw on the shelves of grocery stores. He and his brothers, Jim and Jake, who had also been college athletes, devised a bottled coffee drink made with Colombian coffee, lactose-free protein, and MCT oil from coconuts.


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