For Roasters & Retailers

Coffee Company is ‘Proudly Canadian’ In Face of Trade Tensions With US


For most Canadians, a trade war with the United States is no fun, but Jeff LeDrew hopes to see at least a small jump in business.

He recently made a packaging change – labelling his product “Proudly Canadian.”

“We were right in the middle of the packaging change when the [escalating tariffs between the two countries] were announced,” says Mr. LeDrew, founder and chief executive officer of Jumping Bean Coffee, headquartered in St. John’s, Nfld.

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