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Why Starbucks Isn’t A Bad Thing For Italian Coffee

From theflorentine.net

For Giada Biondi, communications manager for La Marzocco, any opening, business or store that increases the conversation around coffee is welcome. “It sparks a debate around a tradition, cultivates the coffee industry and local and international trends, spotlighting new experiences and expertise that over time have become more hybrid and transversal.”

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