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Nescafé Launches New Campaign to Promote Mild Black Coffee

From marketing-interactive.com

Nescafé has launched an integrated campaign for the new ready-to-drink product “mild black coffee”, in a bid to keeping up with the current wellness trend.

Partnered with McCann Hong Kong,  Nescafé has featured Hong Kong-based veteran actor Kenneth Tsang (曾江) in the ad to connect with local consumers. Tsang has been appearing in a well-known hair dye commercial – recently named by TimeOut as one of the top “television commercials every Hong Kong person will know”.

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