The technological and packaging innovations is one of the major trends being witnessed in the . Constant changes in demand for coffee pods and packaging innovations enable players to introduce new coffee pod launches. Coffee pods face stiff competition from the demand for other coffee variants such as instant coffee and RTD coffee. Many new vendors have begun to launch technologically-innovative products. For example, Advanced Technology Innovations (ATI) introduced a fully plant-based coffee capsule in 2016, using sugarcane fibers and sugar beet sorted as bio-waste. Hence, they have a lower environmental impact than capsules made from aluminum or plastic. Also, more players are expected to introduce new compostable coffee pods. This will help the market grow during the forecast period.