Why Blue Bottle Coffee Is Putting Coffee Beans In Cans

From forbes.com

Blue Bottle Coffee is going old-school. They’re packing coffee in aluminum cans. We’ve seen wine in a can recently and cold brew coffee, of course. But single origin coffee beans?

“What’s old is new again,” says James Freeman, the founder of the cult Bay Area coffee brand. “My parents used to have coffee in cans in their kitchen.”

He’s referring to the ground coffee in large cans with a plastic lid that could sit on a shelf for months at a time. Think MJB or Folgers. But Blue Bottle is looking to elevate that experience by packing their whole beans in smaller 6 oz. cans with their iconic white and blue branding. The can is made of aluminum and the topper of #5 recyclable plastic.

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