For Roasters & Retailers

Redemption Coffee’s business model puts an emphasis on giving back

From: cjonline.com

“Every business in its most simple form is a person negotiating with another person over goods, and every time people interact with each other, there’s an opportunity for the business person to transfer to the customer, the client, whoever that is, a desire to make the world a better place,” Layden said. “That’s so cliché, I realize that. We should all want to make the world a better place. But in reality, we see a lot of businesses that exist solely for profit, or at least primarily for profit, and doing good is an afterthought.”

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