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A Surprising New Trend In Coffee



The National Coffee Association (NCA) report on American coffee consumption in 2017 shows we are one very caffeinated nation. This might not come as a shock—Starbucks and other coffee chains, along with local coffee shops, are staples in nearly every city in America—but what is surprising is the type of coffee we’re drinking. According to the NCA report on National Coffee Drinking Trends, 59% of coffee consumed daily is classified as “gourmet.” This is the first time in the trend report’s 67-year history that more than half of daily consumption falls into this specialized category. Younger people are driving this growth and in coffee consumption outside of the home; people 65 years and older drink most of their coffee at home, while coffee drinkers under the age of 35 are more likely to drink it on the go.


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