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Baristas Establishes Co Op Ad Platform to Support Expanded Retail…

— Baristas Coffee Company (OTCPK: BCCI) announced that they have finalized the development and launched a co-op advertising program to further leverage the national ad funding received to promote the expansion of the Baristas product distribution. The program which provides for national and localized advertising promoting specific retailers and product distribution arrangements will be utilized to support the four current Baristas products as well as other products that have completed development and will soon enter distribution.

Baristas has a history of success implementing this type of program pointing to the “Available at Amazon “campaigns that resulted in the largest order to date placed by Amazon and sales records talked about in previous releases.

Barry Henthorn, CEO, stated: “The co-op advertising platform is a crucial element in supporting retail distribution as retail partners look for commitments from individual brands that support traffic drives into their retail locations. Formalizing this agreement proves to current and prospective retail partners that Baristas has the resources, commitment, and acumen to successfully drive the traffic needed to expand retail revenues from individual distribution partners. This program has already had a profound effect on our relationships with current distribution and in spurring interest from prospective retailers.”

Strong sales have allowed Baristas to introduce two new products to accompany its top selling Baristas White Coffee single serve cups in the past week. The new products that have joined Baristas White Coffee and Espresso roast cups are ground white coffee and a high-end, coffee based morning moisturizer.

Baristas White Coffee cups, which have been featured on CNBC during Shark Tank, Mad Money, and during numerous other programs across major networks, is the nation’s top selling white coffee cups on both Amazon Prime and Overstock, dominating a new twist on coffee from Seattle. The new products are now available online at and soon to be released to its expanding retail and on-line distribution network. Baristas White Coffee contains more than twice the amount of caffeine than traditional coffee yet is less acidic, allowing more people to enjoy its unique taste. Baristas White Coffee tastes nothing like traditional coffee and meets a need for a truly new and unique beverage taking its place among high end coffee previously only available to true coffee aficionados.

About Baristas Coffee Company:

Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy Ireland, Sports Illustrated, and other notable media.



Barry Henthorn

Baristas Coffee Company, Inc.

2017 GlobeNewswire, Inc.

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