A multinational tea and coffee trader has launched its own line of packaged tea in the country, raising stakes for local players who have had little competition for decades.
Faraja Tea, which is owned by Cofftea Trading Company Ltd, will now sell at local retailers alongside established brands such as Ketepa and Kericho Gold.
The firm is part of Cofftea Group, which also deals in sugar, animal feeds and cooking oil and operates in a number of other countries including Sudan, the United Arab Emirates and Egypt.
The company, one of the major buyers of Kenyan tea at the Mombasa auction for its Khartoum-based business, will now package locally for the Kenyan market.
The firm reckons that its operations will also be a boost to farmers.
“We are giving Kenyans a better choice of having good tea in the market as we seek to expand our business locally,’ said managing director Siddig Idris.