This week, you may actually feel good about dishing out your disposable-or-not income for good coffee. Local chain Press Coffee Roasters is bringing back the jaguar-friendly coffee blend Pura Vida. In a collaboration with Phoenix Zoo and its operators, the Arizona Center for Nature Conservation, Pura Vida is designed to support jaguar research from the blend’s own source — the Finca Las Alturas in Costa Rica.
In 2017, Pura Vida sales raised more than $5,500 to support the Jaguar Conservation Coffee project. The money goes toward camera traps for a protected jaguar corridor in Costa Rica and weather monitoring stations for the coffee plantation from which Pura Vida originates. We can explain.