Coffee is liquid gold.
According to Business Insider, it’s the second most sought-after commodity in the world. It’s worth $100 billion. But as lucrative as the coffee business is, it’s not an especially stable one.
If Wize Monkey has anything to do with it, that could soon be a thing of the past.
Wize Monkey makes tea out of coffee leaves. It’s an unconventional business, so it’s fitting that it started in an unconventional way.
When they were students at the KEDGE business school in France, Wize Monkey co-founders Arnaud Petitvallet and Max Rivest learned about a study that showed that coffee leaves had a surprisingly high antioxidant content. Neither had ever heard anything about coffee leaves before, but pretty soon, they learned everything there was to know.