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Starbucks’ Expansion Runs Out Of Steam In South Africa


High operating costs and tight customer budgets have left United States coffee giant Starbucks needing a caffeine hit after it abandoned ambitious expansion plans in South Africa – seen as a foothold for the continent.

Starbucks looked set to take the country by storm when it opened its first store in the Rosebank district of Johannesburg in April 2016 and attracted big crowds who queued for hours to taste its famous coffee and enjoy the cafe experience.

“We thought they were going to run out of coffee before we could get a chance to taste it,” Mr Irshaan Mohammed, who is still a loyal customer at the flagship store, told AFP.

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