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The J.M. Smucker Company and Publicis Groupe Premiere…

From: news.yahoo.com

The J.M. Smucker Company is at it again, redefining modern creative excellence in the CPG category as it launches its new cinematic ad campaign for 1850® Coffee, featuring creative as bold as the ‘contraband caffeine’ itself. The centerpiece of the campaign is a  cop dramedy, a two-minute short film which smartly blends creative storytelling and craft, with some pure, never cut, brand equity. 1850 Coffee is a brand with quality so high, so pure, it’s questionable if coffee this good is even legal.

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