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11 Years Of Starbucks Holiday Cups Reveal How The Coffee Giant’s Iconic Red Cup Has Transformed

From: businessinsider.com

If you’ve been to Starbucks recently, you have probably noticed the plethora of cheery holiday cups — including some wishing customers “Merry Coffee.”

Gone are the days of the simple red cup. Instead, Starbucks is determined to infuse November and December with seasonal cheer via a variety of festive and colorful designs. This year, Starbucks is serving drinks in a variety of different holiday cup designs.

“Our customers tell us they love the holidays and Starbucks holiday cups are a cue that the season is upon us,” Chief Operating Officer Roz Brewer said on a call with investors in 2018.

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