For Roasters & Retailers

Caribou Coffee Boosts Incremental Spend And Visits With Highly Targeted Campaigns

From: apnews.com

NEWTON, Mass., Dec. 10, 2019 (GLOBE NEWSWIRE) — Paytronix Systems, Inc., developer of the most advanced digital guest experience platform, announced today that Caribou Coffee has won the 2019 Paytronix Loyaltees Award for Business Impact. Caribou’s strategic work to effectively remove dilutive discounts using Paytronix’s custom likelihood-to-visit scoring tool helped drive significantly improved incremental visits and sales.

Prior to working with Paytronix, Caribou operated a surprise-and-delight loyalty program with tools that made segmentation and promotional execution difficult.

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