From Origin

Hawaii’s Coffee Blend Law Deceives Consumers


For more than 27 years the state of Hawaii has maintained a labeling law (HRS 486-120.6) for “Hawaii Coffee Blends” that encourages the deception of consumers. This Hawaii law has permitted the use of Hawaii origin names (“Kona,” “Maui,” “Ka’u” and others) on packages of coffee containing 90% foreign-grown coffee.

The law does not require disclosure that 90% of these “blends” are foreign-grown, and almost all of the marketers of the “blends” do not make any such disclosure on the label. Rather, the marketers dress the labels with Hawaii regional names and Hawaii scenes (such as Diamond Head or traditional canoes) to mislead consumers as to what they are buying.

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