Organic is the latest buzzword and the food and beverage industry is one of the frontrunners in adopting it to grow its sales. The coffee market, for example, has come up with the organic variety grown without the use of inorganic pesticides and fertilizers. Its market has already become worth US$50 bn. In fact, organic coffee account for about a third of the organic beverages sold worldwide. The market is projected to expand at a healthy clip in the near future as well due to more and more people switching to organic stuff.
Organic coffee not just finds application in food and beverage, but also in the cosmetic, pharmaceutical, and personal care sectors. However, it is the food and beverage sector that is at the forefront of driving demand for it.