2014

The View

The View

As I read this year’s annual “Making a Difference” issue I was drawn to a quote from Travis Boersma, co-founder of Dutch Bros. Coffee. “My cup is full and running over, so I can now fill another.” It is this remarkable attitude of giving back that I see time and time again from the coffee industry that keeps my passion going and makes our July issue so special each and every year. It is hard to believe that this is our 9th Annual “Making a Difference” issue, and each time I am more inspired by the work happening around the world, all connected through coffee. The issues addressed in each project are diverse, ranging from gender inequality, poverty, and hunger, to health, climate change, and education.

Each of the projects includes not only information on the great work being done, but they also give specific ways that you can become involved! I invite each of you to peruse the projects and give you just a quick taste of a few:

•    ACE – Pilot Project to reduce potato defect
•    Micro-Enterprises for Resilient coffee supply chains
•    Healthy Women, Healthy Harvest – Grounds for Health
•    Early Education Centers in Peru / Cup for Education & Cafe Femenino Foundation
•    Coexist Campaign and Uganda Working and Learning Together
•    Agros International and Empowering more then 5,000 Rural Nicaragua Coffee Farmers – “Agros exists to restore hope and opportunity to the world’s poor.”
•    Coffee Women Entrepreneurs – Microcredit Finance program in Guatemala and Mexico

Even with the diverse range of projects, one theme runs throughout: our industry helps our members help themselves. We all seem to realize that together we are stronger and that if we do not help each other, our industry will not continue to grow and support the 25 million plus families earning their living wage through coffee.

If you are new to the “Making a Difference” issue, then here is how it works. Each year CoffeeTalk invites coffee industry members to promote a charitable project by submitting information for a full-page profile. We then edit and publish this annual guide and share it with tens of thousands of readers globally. Three months later, we use web analytics to determine the project with the highest number of views and click-throughs, and donate $1,000 directly to the winning project.

So, we invite you to read about the incredible work being done around the planet, choose your favorite project, and learn how you can help make the difference. Finally, we invite you to share the link to this issue on all of your social media, send it to your clients and friends, and raise awareness!

Kerri

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