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Specialty Coffee Association of America Presents 2013 U.S. Cup Tasters Championship.

Coffee Tasters from Around the Country Show Off their Skills at the 25th Annual SCAA Exposition


LONG BEACH, Calif. U.S.A. (January 14, 2013) — The Specialty Coffee Association of America (SCAA), the world’s largest coffee trade association, hosts the Annual U.S. Cup Tasters Championship at its 25th Annual Exposition, April 11-14, 2013 in Boston, Massachusetts at the Boston Convention & Exhibition Center. Competitors from across the country compete to be crowned the national champion, who represents the United States at the World Cup Tasters Championship, in Melbourne, Australia May 23-26, 2013. The 2013 U.S. Cup Tasters Championship Title Sponsor is Technivorm.

The U.S. Cup Tasters Championship educates and motivates the coffee cuppers of the world, recognizes their credibility and status as on par with sommeliers, and promotes the concept of quality coffee. Recognizing that different taste preferences are found in coffee cultures around the world, the U.S. Cup Tasters Championship does not ask contestants to judge or identify coffee. Instead, participants in the competition test their skills to discriminate between tastes in a “triangulation” format. Tasters receive eight sets of three-cups, or triangles, where two cups are identical and one is different. Competitors identify the one cup that is different, testing their ability to smell, taste, recall and concentrate on the task at hand against the clock. The competitor with the most correct answers in the shortest amount of time is the champion.

The competition begins with three-person qualifying heats. Scoring is kept in real time and displayed immediately for participants and spectators. The top six competitors move on to the semi-finals, where triangles increase in difficulty. The three high scorers become finalists. The overall winner takes the title of 2012 United States Cup Taster’s Champion and automatically qualifies for the World Cup Tasters Championship.

U.S. Cup Tasters Championship Schedule:

Thursday April 11th: 12:00 – 4:00 pm | Round One

Friday April 12th: 11:00 – 5:00 pm | Round Two

Sunday April 14th: 12:00 – 3:00 pm | Finals

The U.S. Cup Tasters Championship competitor entry fee is $50. Competitor registration will open on February 25th, 2013. For more information or to register for the U.S. Cup Tasters Championship, visit the SCAA Event web site at www.scaaevent.org.

The 2013 U.S. Cup Tasters Championship is just one of the many highlights at SCAA’s 25th Annual Exposition. The Event also includes the United States Barista Championship & Brewers Cup, Roasters Choice Competition, Best New Product Competition, and an extensive show floor. Tickets for the Activities Hall only, where the competitions are held, are available for $10. Badges for the trade show are also available online at 3TUwww.scaaevent.orgU3T.

About SCAA

The Specialty Coffee Association of America (SCAA), is a non-profit trade organization and the world recognized leader in coffee knowledge development. With over 9,000 members located in more than 40 countries, including member companies and their employees, SCAA members represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and other industry professionals. For over 30 years, the SCAA has been dedicated to creating a vibrant specialty coffee community, recognizing, developing and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee consumption, brewing and perfection of craft; and providing education, training, resources and business services for its members. Visit U www.scaa.orgU.

About Technivorm

Technivorm Moccamaster has for many years specialized in the manufacture of coffee makers. These coffee makers are all handmade, which means that they are manufactured and assembled by hand and individually tested in a live situation. It is the personal touch that makes our products unique. The brewing quality of our coffee makers is beyond dispute and guaranty a first class beverage due to the fact that brewing temperature and water/coffee contact time as well as holding temperature are in accordance with the critical requirements of the European Coffee Brewing Centre and the Specialty Coffee Association of America and Europe. Needless to say that we are proud to carry their seal of approval for all our coffeemakers. Visit 3TU www.technivorm.comU3T.

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