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Löfbergs’ capsules increased most in 2013

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oo8zqhoh4e9imstwq67nThe capsule segment continues to grow strongly in Sweden. Sales of coffee capsules increased with 64 % in the retail trade over the last year. Löfbergs grew most of all the large operators, up with 225 % according to recent figures from AC Nielsen (December 2013).

– We are naturally very pleased with these figures. They tell us that the consumers appreciate our tasty and wide assortment of fine-grind coffee, espresso, hot chocolate and tea, says Kent Pettersson, sales director at Löfbergs.

– Shortly, we will present a number of exciting new capsules that give us great expectations of continuous growth.

On the total coffee market, the capsules now have a value share of 4.3 % in retail trade according to AC Nielsen.

 

For more information:

Kent Pettersson, Sales Director Retail, Löfbergs, +46 (0) 54-14 01 43

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