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iCoffee® Introduces SafetyLock™ Consumer Safety System

SafetyLock™ consumer protection device on iCoffee® single serve brewers uses a two-step system to doubly protect consumers from injury

Valencia, Calif. (January 7, 2015) – iCoffee®, maker of the Opus™ single serve brewer, has announced the use of its patent-pending SafetyLock™ two-step safety system on the company’s entire line of single serve brewers.

iCoffee’s SafetyLock consumer protection system uses a two-step system to protect consumers. During the first step, a mechanical lock secures the single-serve brew head during the brewing process to ensure that the brew head will not open at any time during the brewing cycle. If the brew head is tampered with during brewing, a secondary electronic safety device instantly shuts off the flow of water, helping prevent burn-related injuries due to hot liquid escaping from the brew head. SafetyLock is a standard feature on the iCoffee Opus™ and is also standard on the Express™ and DaVinci™ models to be launched nationwide in February.

“We didn’t just want to create a single serve brewing technology that delivers exceptional-tasting coffee,” said Bruce Burrows, inventor and CEO of iCoffee. “We also wanted to be responsible by delivering a brewer that was as safe as possible. We are first and foremost committed to the safety of our coffee lovers, regardless of the extra costs and measures it takes.”

“We have taken every precaution to keep consumers out of harm’s way,” added Burrows. “With SafetyLock’s two-step safety system, consumers can feel extra secure using iCoffee brewers around their children and families and do not have to ever worry about how close they stand to their brewer. This consumer safety protection system has never been done before.”

The iCoffee Opus SpinBrew single serve brewer was released nationwide at Bed Bath & Beyond® in November, 2014, with a manufacturer’s suggested retail price of $139.99. The company will be introducing the Express and DaVinci to its single serve lineup early in 2015. All brewers include the SafetyLock feature. For more information about the company, please visit www.icoffee.com.

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About iCoffee®
iCoffee® is the first single-serve brewing system to use SpinBrew™ Needle Technology and the SafetyLock™ system. iCoffee Single Serve was invented by Bruce Burrows, who also created the iCoffee multi-cup brewer with SteamBrew™ technology. Both brewing technologies spin, steam and stir during the brewing cycle to release locked-in flavors while eliminating any bitterness or acidic aftertaste to deliver dramatically smoother and better-tasting beverages. The SafetyLock™ system locks the brew head during brewing to prevent the escape of hot liquid from the brewer. To learn more about the company, visit the website at www.icoffee.com.

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