(WIXOM, MI) January 19, 2017 – Java Master® is raising the coffee bar with on-site roasters at retail. In-store roasting delivers an unmatched level of freshness that provides retailers a huge competitive edge and a differentiating experience for shoppers. This type of advancement of coffee freshness brings a commitment to coffee lovers with the authentic taste of coffee and transparency to the fact that coffee is best enjoyed between 4 -14 days from being roasted.
The current supply chain of coffee does not provide the best-in-class coffee experience. Even if retailers provide fresh brewed, the experience does not reach full potential unless it is also freshly roasted. Over 65% of coffee sold in the US has been either in transit or on the shelf for 30+ days resulting in stale coffee. Java Master® is looking to close that freshness gap, helping retailers provide the authentic taste of fresh, quality coffee with fully automated, on-site roasters. On-site roasting offers ultimate freshness surpassing the quality of other coffee destinations, giving in-store roasters a leg-up on well-known coffee retailers.
The aroma that comes with in-store roasting goes a long way in making each location a memorable destination for truly fresh coffee. The Java Master® solution delivers on many other attractive retailer needs, such as growing store brands, customization, as well as expanding foodservice and specialty offerings.
Java Master® enables retailers to roast 1-5 lb batches of coffee on-site, in less than 10 minutes. On-demand, custom roasting accommodates specific roast profiles to optimize offerings based on consumer preferences and desire for personalization.
Electrically powered, the roaster is easier to install and safer to operate than gas-powered models. The Java Master® roaster uses convection technology to assure a remarkably uniform roast. The hot-air roasting process not only yields great-tasting coffee, it removes bean husks and chaff as the beans roast. That’s a brilliant feat of Java Master’s® patented design and engineering. By avoiding gas-drum roasted processes retailers improve speed-to-shelf. The small footprint design is contained to only 17″w x 25″d x 70″h and comes with a lifetime warranty.
As if that is not enough to be excited about, retailers also reap bottom line benefits when starting with green coffee vs. pre-roasted coffee. Compared to roasted beans, they cost far less. Plus, they have a shelf life that’s nearly 40 times longer.
“Java Master’s quest is to make sure consumers enjoy the freshest coffee possible while helping retailers have a stake in the most equitable and crucial part of the value chain – roasting,” said Jacques Shalo, CEO Java Master International LLC.
The Java Master® consignment program allows retailers a lower cost of entry while sourcing the highest quality, green coffee through Java Master International LLC. With diverse origins, roast profiles, blends and packaging options, Java Master® makes it easy for retailers to build successful private-label coffee businesses that offer the ultimate freshness. Java Master International LLC has a proven model for return on investment.
“In-store coffee roasting is one of the most important activities that we do to differentiate ourselves from the competition. We have been roasting with the Java Master® platform for several years and it has made a staggering difference in our specialty coffee sales,” said John Pardington, owner of Holiday Market.
John Przybyla, VP Relationship Management, Training & Technical Service for Java Master International said, “We are anxious to deliver this solution nationwide to elevate quality and provide optimal coffee enjoyment.”