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Sharon Porter to Join Insight Beverages as Director, National Sales.

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Accomplished Industry Leader to Direct New Business Initiatives.


2/22/13 (Lake Zurich, IL) – Insight Beverages is pleased to announce that Sharon Porter will join the company as Director, National Sales effective February 25, 2013. Porter is an accomplished Executive with exemplarysales, marketing and business development experience.  She has a track record of increasing sales and profitability, with specific expertise in launching businesses and new channel solutions to generate revenue opportunities.

“As Director, National Sales, Sharon will lead our organization in its efforts to expand our core convenience store business, Distribution and National Accounts.  We are very excited to have a person of Sharon’s caliber at our company as we continue to expand our business in convenience stores and other foodservice channels,” said Bill Flack, Vice President Sales for Insight Beverages.

“I am most pleased to join Insight Beverages and the team they have built to generate truly unique customer focused innovation solutions. I look forward to establishing partnership opportunities to cement convenience retailing as the chosen beverage destination,” said Porter.

Prior to Insight Beverages, Porter worked for the Royal Buying Group for several years, most recently as Executive Vice President, Business Development.  In this capacity, she led operations and strategic direction with full responsibility for bottom-line factors, including long-range planning, change management, sales management, high level negotiations, channel positioning and marketing direction.  Prior to Royal Buying Group, Porter worked for DCT, Inc., a multi-unit operator of fast food and convenience store outlets.  Porter started her career in the convenience store channel as a Field Consultant with 7-Eleven. She is available for interviews.

About Insight Beverages

Since 1981, Insight Beverages has been helping companies grow profitable beverage businesses by leveraging its unique technology and valuable consumer research. Insight Beverages provides customers with practical, innovative business solutions through a diverse mix of specialized, proprietary products and custom services. The company manufactures and distributes cappuccino, hot chocolate, frozen cappuccino, barista products, fruit smoothies, frozen granitas, tea products and iced coffee.

Insight Beverages – Always Stirring Innovation.

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