LOS ANGELES (February 22, 2013) – Don Francisco’s Coffee, one of the top 10 national leading coffee retail brands, today announced the launch of Don Francisco’s Family Reserve Single-Serve Coffees. Carefully selected by Don Francisco’s team of certified Q-Graders from the world’s finest growing regions, Don Francisco’s Family Reserve Single-Serve Coffees come in four of the top-selling flavors and are currently available in 12-count packs (SRP $8.49) at Gelson’s, Stater Brothers, Save Mart, Raley’s in California and Shaw’s Supermarkets in Massachusetts, Maine, New Hampshire, Rhode Island and Vermont starting this month.
According to the National Coffee Drinking Trends 2011 report, the second most popular brewing method in the U.S. is single cup, 76 percent of which occurs at home. The study also indicates that most consumers who currently own or will purchase a single-serve machine will continue to use his or her previous brewers at home.
“Single-serve coffee drinkers are a growing market segment and creating this new line was a natural way for the company to expand the Don Francisco’s brand that was introduced 30 years ago by my grandfather,” said Michael Gaviña, fourth generation Gaviña family roaster and licensed Q Grader for F. Gaviña & Sons, Inc. “The company went through a long and rigorous process to develop this product and ensure that the single-serve coffees provide the same great taste that consumers expect from us and the kind of quality that my grandfather would be proud of.”
The company places great emphasis on quality coffee and only uses 100% Arabica coffee, which requires the right climate, elevation and care to grow. In general, the higher the altitude the better it is for growing the best coffee crops. The company sources Don Francisco’s coffees from all over the world, including premiere growing regions such as Colombia, Costa Rica, Mexico, Hawaii, and Africa. For Don Francisco’s Family Reserve Single-Serve Coffees, we adjusted the roast and grind to allow the proper flavor extraction for a faster brew cycle.
Don Francisco’s Family Reserve Single-Serve Coffees will be available in four popular flavors:
- French Roast, a deep, dark roasted cup in classic French style, which is strong, black, somewhat tart and always satisfying.
- Breakfast Blend, a get-up cup with a rich aroma, deep roast, hearty taste and medium-high body.
- Kona Blend, a taste of the Hawaiian Islands, it provides an excellent cup of coffee with floral aroma and rich flavor.
- Vanilla Nut, a mellow coffee with tantalizing aromas of creamy vanilla and freshly roasted nuts.
In 1983 F. Gaviña and Sons introduced its Don Francisco’s Coffee line, which bears the family patriarch’s name Don Francisco Gaviña (Don is a title of respect in Spanish). The line was initially only available in a handful of stores in Southern California, and was only sold in cans until 2010. That year, the company entered the super premium coffee category with the introduction of Don Francisco’s Coffee Family Reserve, which is available in bags. Late last year, the company added Don Francisco’s Artissimo, an exclusive super premium coffee, to the Family Reserve line. Today, Don Francisco’s Coffee is a top 10 national retail brand, has expanded to include over 70 product SKUs, and is available in more than 5,000 stores across the U.S., which include more than 30 national and regional retail partners.
About Don Francisco’s Coffee
Produced by F. Gaviña & Sons, Inc. since 1967, Don Francisco’s is one of the leading coffee retail brands in Southern California and ranks among the top 10 nationally. Based in Vernon, California, F. Gaviña & Sons, Inc., one of the largest family-owned coffee companies in America and the nation’s largest privately held minority roaster, has been a leading producer of high-quality and great tasting coffee for more than four generations. Spanning more than 140 years, dating back to the family’s humble beginnings in the rich-coffee bearing soil of the Caribbean, the unmatched experience as coffee growers and roasters has paved the way for a strong presence in wholesale and retail accounts all across the country. To learn more about Don Francisco’s Coffee and the Gaviña family, please visit www.donfranciscos.com or www.facebook.com/DonFranciscos