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Journey Bar Shakes Up Their Savory Bar Line.

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Savory bars offer the flavor variety and lower-sugar options consumers are demanding in their nutrition bars.


Chicago, IL –  Journey Bar shook up the bar aisle in 2012 when it broke away from the typical sweet nutrition bar flavors and launched its line savory flavored bars.  Now, Journey Baris excited to announce significant changes to their product line, including: new flavors, a new softer and chewier texture, and more protein!  Additionally, Journey Bars are now all vegan and gluten-free. Journey Bar is set to debut their new and improved line at Natural Products Expo West in Anaheim, CA this March.

“We wanted to build on our idea of creating a savory, lower-sugar option for bar eaters and make an even better bar.  Our customers told us they loved our flavors but wanted a softer and chewier texture.  Some also asked for more protein and gluten-free options.  We listened, and now we’re excited to launch our new, softer line of bars, which contain more protein and are all vegan and gluten-free. We’ve also added a couple of great new savory flavors – Sea Salt and Sesame Ginger.”  said Chris Kerslake, CEO of Journey Bar.

Why the world is ready for savory bars

Studies, including Mintel’s 2012 Nutrition Bar Report, show that consumers are getting tired of the same old bar flavors. Additionally, health articles are highlighting the fact that many sweet bars have similar sugar levels to candy bars.  Although the industry is shifting towards offering more and more flavor variety, the flavors are all still sweet.  Journey Bar not only offers savory flavors that gives consumers the unique variety they are craving (as mentioned in Mintel’s bar report), but they also provide a lower sugar option to typical sugar-laden bars.

Why Journey Bars are healthy

Each Journey Bar is packed with almonds and a healthy blend of whole grains, including super foods like quinoa and amaranth, both ancient grains known to be high in protein and other nutrients.  And with more calories coming from whole grains and almonds (instead of the loads of sugar found in typical sweet bars) Journey Bars provide steady energy that lasts!  Consumers will feel fuller for a longer period of time since whole grains and nuts take longer to digest than sugar.  And unlike other sweet bars, Journey Bars’ savory flavors are created with real herbs and spices which are filled with vitamins and minerals.  Basil in the Pizza Marinara bar contains vitamin K, iron, and calcium, while the turmeric found in the Coconut Curry bar also provides iron and vitamin B6.  These herbs and spices play a double role of creating delicious flavors and offering nutrients you wouldn’t normally find in bars.

The Flavors

Sea Salt (new flavor!)

This new flavor is simple and savory. Sea salt is used to bring out the natural flavors of almonds and whole grains.  This flavor is Journey Bar’s only global flavor since salt is used in all cuisines around the world!

Sesame Ginger (new flavor!)

Inspired by the healthy cuisines of Japan, toasted sesame is blended with whole grains to create a mild and warm flavor, while a hint of ginger is used to add freshness. You’ll find this flavor truly delightful!

Coconut Curry (improved flavor and texture!)

A bestseller, the Coconut Curry bar is made from an authentic mild Thai curry blend and coconut flakes.  With key spices such as turmeric and cumin, it’s no wonder curry is such a great source for vitamins and minerals!

Rosemary (improved flavor and texture!)

This French inspired flavor simply uses real rosemary, blended with whole grains and almonds, to create an aromatic savory bar.  What used to be a crunchy texture is now soft and chewy!

Pizza Marinara (improved flavor and texture!)

A new blend of herbs and spices bring out Italian flavors found in your favorite pizza sauce.  You won’t even miss the cheese!

The Journey of Two Friends on a Mission – Good friends, Chris Kerslake and Marguarette Dau, collaborated to create Journey Bar after they realized their own nutrition bar desires weren’t being satisfied. As former consultants and avid travelers, Chris and Marguarette were always on the go and grabbing bars to satisfy hunger. When they realized they couldn’t find a bar that tasted like real food (not candy), that was the moment they set out to create a line of savory nutrition bars. Having traveled so much, they decided to showcase flavors from different countries paying homage to each area’s delicious ingredients and spices. Now, they invite you to take a trip with them through their bars.

For more information or sample requests, please contact Marguarette Dau (marguarette@journeybar.com).

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