With more than 150 runners and walkers registered for the second annual JavaJog for a Cause to be held in Seattle April 25th, participants will be donning fair trade, organic t-shirts provided by Tri4Freedom, a group committed to raising awareness about the global extent of human exploitation, empowering survivors and marginalized communities by promoting social and environmental sustainability in sport.
JavaJog participants have spent weeks training and fundraising for coffee women in the Congo. Now, on race day, April 25th, they’ll proudly sport fair trade organic t-shirts. FairTri™ T-shirts, are made by Freeset Global in India, a women-owned business that brings freedom to survivors of human trafficking and who have been given a chance to empower themselves in a life free from slavery. More than 27 million people are currently enslaved around the world.
JavaJog for a Cause brings together the coffee community for a fun and fitness event that benefits a great cause, raising funds to invest in community-based efforts to improve the quality of coffee and the lives of the people who produce it, with a particular focus on women. This year’s fundraising goal is $30,000, which will be invested in women’s coffee groups in Eastern Congo, South Lake Kivu region. To date, runners/walkers have raised nearly $14,000 through the JavaJog Crowdrise site, with sponsors adding an additional $10,000 to the money raised.
Sponsors for JavaJog 2014 include Westrock Coffee Company (Platinum Sponsor) Equal Exchange, Baratza and Equator Coffees & Teas are providing Bronze Level support, and Roast Magazine is serving as the Media Sponsor. A number of product sponsors, including Theo Chocolate and Espro, round out the current sponsorship lineup for JavaJog 2014.
To learn about FairTri’s mission to introduce triathletes to superior quality products that bring freedom to people around the world, including t-shirts and coffee, visit FairTri.org.
For more information about the race, or sponsorship opportunities, please email firstname.lastname@example.org.