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Chameleon Cold-Brew Celebrates National Cold-Brew Day, April 20, with the Launch of Cold-Brew.org, Setting the Category’s Gold Standard of Quality and Authenticity

Annie Drury - CCB Concentrates Hi ResAUSTIN, Tex. (April. 20, 2016) — Chameleon Cold-Brew, the Austin-based purveyor of the nation’s original bottled cold-brew coffee, is celebrating National Cold-Brew Day with the launch of Cold-Brew Standards via the new educational website Cold-Brew.org. The site is committed to educating consumers on the “gold standard” technique for sourcing, roasting and brewing cold-brew, helping coffee drinkers discern the best tasting and most authentic cold-brew coffee products on the market.

“With so many companies rushing to get into the cold-brew coffee space, it can be difficult to determine which cold-brews are worth your buck and what the differences are between cold-brews, coffee and iced coffee,” said Chris Campbell, co-founder and CEO of Chameleon Cold-Brew. “We go to great lengths to ensure that every drop of our cold-brew coffee is made of the highest-quality ingredients using the best in coffee craftsmanship. With the launch of Cold-Brew.org, we hope to bring to life what it truly means to experience a gold-standard cold-brew coffee.”

Cold-Brew.org outlines the specifications for cold-brew from “farm to cup,” outlining the most important elements in sourcing, roasting and brewing that contribute to a balanced, less acidic, smooth and highly caffeinated coffee experience. Other components of Cold-Brew.org include suggested cold-brew pairings developed by renowned coffee roaster R.C. Beall, tasting notes for a variety of ready-to-drink cold-brews, and a downloadable, easy-to-use checklist of the criteria for the cold-brew ranking system.

Chameleon Cold-Brew’s ready-to-drink bottles and concentrates are made with a conscious approach to bean sourcing, inventive roasting and meticulous brewing. The brand was recently recognized as ‘Best Coffee’ by BevNET Magazine for the second year in a row.

For more information about Chameleon Cold-Brew and the new website, please visit www.ChameleonColdBrew.com and www.Cold-Brew.org.

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About Chameleon Cold-Brew
Chameleon Cold-Brew® Coffee, founded in 2010 by Chris Campbell, is the nation’s original purveyor of bottled cold-brew coffee. Providing a one-of-a-kind and completely customizable coffee experience, Chameleon uses only 100 percent organic, Fair Trade Arabica coffee and earth-filtered water. Chameleon’s proprietary brewing process carefully controls temperatures for over 16 hours, using only Texas Hill Country limestone-cured water, and then is slowly tailor-roasted on-site to preserve maximum freshness. The result is a super smooth, less acidic, highly caffeinated coffee, that can be enjoyed hot or cold. Chameleon is available in four concentrates and six ready-to-drink flavors, and can be found in the refrigerated section in 10, 16 and 32 oz. recyclable glass bottles in retailers such as Whole Foods Market, select SuperTarget and Target outlets, Meijer, Dierbergs and Sheetz. Providing a completely customizable coffee experience, Chameleon Cold-Brew is Coffee Made for Makers.

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