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The Alliance for Coffee Excellence, Inc. Elects Three New Board Members.

MISSOULA, MT (April 24, 2013) The Alliance for Coffee Excellence membership has voted in three new Board members. Bruce Mullins, VP of Coffee Culture for Coffee Bean International and Farmer Brothers; Joe Hsu, General Manager of Orsir Coffee; and Chris Jordan CFO of Verve Coffee were chosen to fulfill a three-year term beginning in June.

Bruce has been an outspoken supporter of the Cup of Excellence® program for years and has served on multiple international juries. He also serves on the Board of Trustees of the Coffee Quality Institute (CQI), is a co-founder of the World Coffee Research program and acts as a lead instructor for the Specialty Coffee Association of America (SCAA). “I’m honored to have been elected to a Board position with ACE. I’ve always been tremendously impressed with the Cup of Excellence program and the positive impact I’ve witnessed within each nation’s community of coffee growers has been remarkable.”

Joe Hsu has been importing the Cup of Excellence coffees to Taiwan, China since 2006. Joe has been a jury member for every COE country and has organized COE public cuppings in 10 cities in China. “I have witnessed Cup of Excellence coffees gaining more recognition in both Taiwan and China, and as a Board member, I would like to help do more in this rapidly growing area as there have many people looking for really high end coffee.”

Christopher Jordan just moved to the USA from Africa. He was most recently in Kenya with Dormans Coffee and was responsible for developing the roasted coffee division, restructuring retail and developing Rwanda and Ethiopia. Prior to this he was the Regional Director for the TechnoServe Coffee Initiative and helped roll out programs across East Africa. Prior to TechnoServe Inc., Chris worked 14 years for Starbucks. “I am excited that I can utilize my experience to help grow the Cup of Excellence program in Africa and help many farmers there realize their quality potential.”

These three will join ACE Board members Kentaro Maruyama – Japan, Jason Long – USA, Geoff Watts – USA, Flori Marin – UK, Mark Dundon – Australia and Aida Batlle – El Salvador.

The Alliance for Coffee Excellence is a global non-profit that fosters appreciation for exemplary coffees and farmers through its Cup of Excellence® program, training and other complimentary auction programs.

For more information log on to www.AllianceforCoffeeExcellence.org

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