Ritual Grounds Wholesale Coffee Roasting is pioneering the advancement of women’s initiatives in coffee farming, an industry widely dominated by men –until now.
San Diego, CA May 09, 2013 — Rural coffee farms in developing countries like Uganda, Costa Rica, and Rwanda are some of the last places coffee drinkers are expecting to see progressive women’s rights. Yet, Ritual Grounds Coffee Roasters imported from these farms are doing exactly that.
Their organic Fair Trade Uganda does more than just delight with every sip of its shade-grown, handpicked, organic washed Arabica coffees. (A mouthful to write and to drink) The farm at which it’s grown has just as many women and it does men in leadership on its board, and employs 725 women farmers who now directly benefit from the premiums on their marketed “Women’s Coffee.” The coffee’s packaging from Ritual Grounds features a photos of a woman named Gorreti, the chairperson for the Kikuyu Primary Society of Gumutindo’s, at the side of her all-too-proud husband. (See it up close, or better yet, purchase it at http://www.RitualGroundsRoasting.com/pages/coffee/organic_uganda)
Gumuntindo’s treasurer, a woman named Oliver Kishero, asserts, “I am looking forward to receiving the premium from the first Gumutindo women’s coffee sales. I will use it to educate my children and to invest in more coffee.”
To educate her children and invest in more coffee, Wholesale coffee roasters like Ritual Grounds have made coffee synonymous with nurtured families and increased economic buying power.
The Rwandan Abakundakawa Farm has become famous not just because of its famed floral sweetness, heavy body, and smooth aftertaste, but because 40% of its 2,000 small holder farmers are women, an unprecedented ratio in the industry.
This farm takes it a step further, boasting a contingent of exclusively female farmers who call themselves Duhingekawa, or “Let us grow coffee” in Kinyarwanda. Theses are all mothers who are heads of household, with their husbands most likely killed at the time of the Rwanda genocides. They are oftentimes not only fighting to provide for their own children, but for orphans of friends and family members where both parents have been killed. Those looking for a wholesale coffee supplier for their café or retail business are eager to be a part of something so big.
There is a woman named Luz Marina Trujillo whose demanding presence and fierce ambition are immediately evident in the way she carries herself and tells her story. She is the unlikely purchaser of the once unimpressive coffee farm, Costa Rica Santa Elena. It was once known for producing scrappy mixes of low quality, over-fermented coffees. She had the audacity to overhaul its quality and production standards and has now turned this estate into one of the country’s most respected coffee producers.
Her reaction when she took samples of her coffee to a broker who declared he would not do business with a woman: “I’m going to be the first,” said with a teasing smile. He quickly became one of her biggest buyers.
Empowering women makes a difference. With Ritual Grounds Coffee Roasting, it also makes delicious, high quality coffee. Folks are invited to find out for themselves with a free 12oz sample (not including shipping) through the roaster’s website for a limited time. http://ritualgroundsroasting.com