Coffee Fest, a division of Lifestyle Events Inc., is pleased to announce the newest addition to their team. Erika Lowery has been chosen as the new Exhibitor Support Manager for the organization, as the company begins the 22nd year in business. Coffee Fest, the leading national and regional specialty coffee and tea trade shows for retailers, roasters and allied partners, approaching its 68th event, has proven to be an excellent venue for education, training, and new product releases.
Erika’s job is to support of the needs of exhibitors, vendors and sponsors at Coffee Fest, including exhibitor acquisition, marketing, floor plan management, and related communications. She will work closely with the leadership and support staff at Coffee Fest to ensure that each show exceeds the expectations of all attendees and exhibitors. Her plan is to continue to grow the success of the shows, and contribute significantly growth and evolution of the shows.
Erika began her coffee career in 1990 with Austin Chase Coffee located in Gig Harbor, Washington. She quickly moved from barista to trainer before overseeing new store start-ups. In 2011, she was hired by Forza Coffee Company as the Director of Business Development overseeing 22 locations in the Seattle area.
Although Erika is a new addition to the official Coffee Fest team, she attended her first show in 1992 as an exhibitor. Since then, she has taught Hands-on Barista Training, emceed the education portion of Coffee Fest, and, most recently, had the pleasure of hosting America’s Best Coffeehouse Competition.
Erika has a degree in Business Management from Trinity Western University in British Columbia and is excited to bring her energy and enthusiasm to the team at Coffee Fest. Her background as a barista, manager, trainer, and corporate member combine to create a truly unique perspective of the specialty coffee industry.
“I am elated to welcome Erika to the Coffee Fest team”, says Coffee Fest show manager David Heilbrunn. “Her experience, ambition, drive and positive outlook brings a fresh energy to our group that has already proven profitable.”