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JOCO to attend California Gift Show 2015

JOCO TO ATTEND CALIFORNIA GIFT FAIR   JOCO LUX GLASS 6oz

JOCO is a like-minded community devoted to making your daily brew better with smart and friendly products.

MELBOURNE, Victoria, Australia – JUNE 25, 2015 – JOCO are all set to attend their first Californian Gift Show with a successful collection of glass on-the-go cups and their new LUX glass.

Surprisingly, over 500 billion disposable paper, Styrofoam and single-use plastic cups are used annually for takeaway beverages worldwide. Shockingly, these cups deplete natural resources, increase C02 emissions and most are not recyclable, so they are sent straight to your local landfill where they add to the global waste crises.(1) Over 58 billion disposable cups are used annually across the USA.(2) In one year, the average American office worker uses around 500 disposable cups creating 23 lbs of avoidable waste (3) This personal waste is likely to be gathered in full-size plastic garbage bags and then collectively dumped into enough landfill space to fill Michigan Stadium (the largest football stadium in the world) around 50 times every year! (4)

What can you do to improve this natural calamity? You can purchase your daily cup of joe, tea or juice in a reusable JOCO cup. JOCO cups are made from high quality borosilicate glass, making them lightweight and resistant to hot and cold temperatures. JOCO cups do not crack or shatter when boiling water is filled in. Lesser forms of glass, including tempered and ordinary glass, have been known to unpredictably explode and send shards flying when subjected to extreme changes in temperature. Borosilicate glass removes the high risk of this happening to your reusable cup. Their superior durability also makes them microwave and dishwasher safe. Borosilicate is non-porous so it won’t taint the flavour of your favourite beverage. JOCO cups have been tested and certified to be free of harmful chemicals including all types of Lead, BPA, and Cadmium. Each JOCO cup is wrapped in a silicone sleeve to keep your brew at the optimal temperature, provide grip and keep your hands cool. JOCO cups are sealed with an ergonomic splash proof lid. Packaged in a 100% recyclable and reusable paper canister, these barista friendly cups are available in three ideal sizes (8oz, 12oz and 16oz) and an array of bright and vintage colours.
Developed with skilled baristas sharing their intimate knowledge, the LUX glass was formed to stir up the senses. The LUX glass architecture is striking. Also made from premium, non-porous, borosilicate glass, the handsome bevelled exterior refracts light into the LUX glass while providing grip for your hand. When brewing a beverage of equal ratios, the 6oz size supports the harmonious balance of coffee to milk. The angled walls and curved internal design make excellent framework to pour a great coffee and perfect your latte art. The thickness of the glass lets you sense the warmth of the cup in your hands and gives a delicious feeling on the lips.

The LUX glass is also food safe, free of all chemical nasties and dishwater and microwave safe.
The durability of the LUX glass makes it ideal for use at home, on the road, adventuring outdoors, in a bustling café, espresso bar or any suitable commercial environment. The LUX glass is available in 6oz and 12oz glass sizes.

JOCO aspire to craft the best products to enhance your daily ritual. The JOCO reusable glass cup reduces preventable waste and is a fine looking, forward-thinking product that makes the takeaway beverage experience better. The superb LUX glass creates the most favourable drinking experience for lovers of a fine brew.

JOCO products can be purchased directly from the JOCO USA online store (www.jococups.com) or found in a growing selection of like-minded cafés, roasters and retail outlets across the USA.

Seek out JOCO at the California Gift Show, July 1721, booth number #2319.

ABOUT JOCO

JOCO was founded in 2010 in Torquay, Victoria, Australia. The global brand believes that creative and environmental stewardship does not have to interfere with the pursuit of superior taste — in both beverage flavour and everyday life. JOCO strives to cultivate a community of lifelong customers who are united in the idea that, while life should be experienced completely, it should not be enjoyed at the expense of the natural environment.

By using glass instead of paper, we are reducing the excessive amount of landfill created by the use of non-recyclable, disposable paper, plastic and Styrofoam cups. By favouring glass over plastic, JOCO has eliminated the intrusive flavour that plastic cups may release into your carefully crafted tea or coffee. These truths make JOCO the ‘Cups That Care’.

Note: For further information about JOCO cups we invite you to visit our website at www.jococups.com. You can also explore and follow us on facebook.com/jococupstwitter.com/jococupspinterest.com/jococups and instagram.com/jococups.

JOCO cup marketing:
Phone: +61 5264 7533
Fax: +61 3 5261 5255
Email: kristenrudduck@jococups.com
Email: gregjones@jococups.com

Reference:

1 – http://www.greenideareviews.com/2012/09/05/ditch-the-disposables-eliminating-paper-cups-review-does-it-work/ & http://www.sheknows.com/home-and-gardening/articles/810025/the-impact-of-disposable-coffee-cups-on-the-environment
2 & 3 – http://www.carryyourcup.org/get-the-facts
4 – http://blogs.howstuffworks.com/brainstuff/fun-kind-of-shocking-facts-about-disposable-coffee-cups.htm

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