CHICAGO, June 16, 2016 – Callebaut® – the world’s leading brand of high-quality Belgian chocolate and cocoa products for gourmet professionals – has launched a new line of chocolate ingredients catering to beverage and specialty dessert professionals. The collection, which includes Callebaut Ground Chocolate, Mini Chocolate Crispearls™, ChocRocks™ and Mini ChocRocks™, deliver a rich taste and exciting finish to numerous beverage, dessert and baking applications.
New Beverage Innovations
The new line features four diverse products made in the form of fine chocolate crumbs, small crispy beads, mini-stones, and roughly shaped rocks. All products are certified kosher dairy and can be used individually or in combination to deliver an unexpected and bold chocolate experience.
• Ground Chocolate – Made from finely ground, 100 percent Belgian chocolate for easy mixing into hot or cold beverages. Available in dark chocolate and white chocolate varieties. Re-sealable canister ensures product freshness and shelf life.
• Mini Chocolate Crispearls™ – Tiny dark, milk and white chocolate beads with a crispy biscuit center top off drinks with a shiny, crunchy bite and chocolate taste. Shaker packaging makes for easy use and storage.
• ChocRocks™ – Roughly, uneven shaped chocolate rocks add a rugged finish atop desserts and pastries. Great versatility allows for use in mixed ice cream and chocolate mousse applications, or as an inclusion for muffin, brownies or bread dough. Available in milk chocolate and dark chocolate varieties. Re-sealable bag packaging for optimal freshness.
• Mini ChocRocks™ – A smaller, yet equally versatile and flavorful version of the traditional ChocRocks. These small mini-stones are made of dark chocolate and can be shaken on top of drinks, desserts and mignardises.
“We recognized a unique need in the beverage and specialty desserts category for a convenient way to infuse flavor, texture and visual appeal into finished drink and dessert applications,” said Miriam Madrigal, Callebaut Brand Manager. “Baristas and dessert professionals can incorporate the new Callebaut beverage ingredients in endless ways to create chocolate-inspired products that will surprise and delight their customer base.”
A Leader in Chocolate Ingredient Solutions
As the world’s leading brand of high-quality Belgian chocolate, Callebaut is dedicated to inspiring gourmet professionals across the world. The new Callebaut beverage product line demonstrates the brand’s commitment to expanding into new categories and providing a full range of chocolate ingredients for its customers.
As part of its innovative approach, Callebaut combines trends, science and knowledge to drive product differentiation for food professionals. With more consumers interested in new, unique beverage and dessert solutions, products such as Ground Chocolate, Mini Chocolate Crispearls™, ChocRocks™ and Mini ChocRocks™ will help professionals deliver unique products to elevate their businesses.
About Callebaut® (www.callebaut.com/):
For more than 100 years, Callebaut has been making chocolate in the heart of Belgium and is still one of the rare chocolate makers to select, roast and grind cacao beans into its own secret and exclusive cocoa mass – the most important ingredient for chocolate couvertures. Callebaut was established in 1850 in Belgium as a malt brewery and dairy company. It produced its first chocolate bars in 1911 and began production of Chocolate couverture for Belgian chocolatiers soon after. In 1950 it began exporting products to craftsmen all over the world. Callebaut is part of the Barry Callebaut Group – the world’s leading manufacturer of high-quality chocolate and cocoa products.