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CULT Coffee Roaster Gives NAU’s SHRM Café a New Name

Phoenix Coffee Roaster Donates to Café at NAU

FLAGSTAFF, Ariz. (May 5, 2017)–The School of Hotel and Restaurant Management (SHRM) café at Northern Arizona University has a new name, thanks to Phoenix based CULT Coffee Roaster! The CULT Coffee Roaster SHRM Learning Café opened on May 3.

When CULT CEO Hans Schatz visited SHRM last fall to speak to students, he was given a tour of the SHRM café. SHRM Executive Director Dr. Wanda Costen talked about her vision, and the two connected through their values, ethics and an understanding of the opportunity students would have to learn through working in the café.

Dr. Costen, along with an entire class of students, decided to visit CULT Coffee Roaster in Phoenix. They loved the experience and were interested in the company’s business model, which includes establishing relationships with the farmers who grow the beans used in the coffee along with being gracious stewards of the finished product out in the market place with food-service operators.

The café opened in October 2015, thanks to a group of motivated students. Through this experiential learning opportunity, students learn to be accountable, to create policies and procedures, to train each other and ultimately to operate a successful business.

“Having the opportunity to shape the thoughts of these students was such a beautiful opportunity for our company and the brand we have created. Being able to show the SHRM students that real life business at the core is made up of sincere practices that produce quality products (and services), along with real and honest relationships, those together create impactful and lasting relationships. We are honored to join Dr. Costen on her journey,” said Schatz.

Forest Highlands is also a partner and contributes to the café along with CULT. Forest Highlands and CULT Coffee Roaster are an example of the outcomes a valued relationship can create between two business partners.

Another CULT Coffee partner, Bunn Corporation, is a key strategic business with CULT and was recruited to help in the project by Schatz. As a result, Bunn will be donating a generous gift of new, state-of-the-art equipment, which will enhance both the quality of the student learning experience, and the quality of the products served.

As the development of the café continues, students will have the opportunity to visit CULT and create their own special blends unique to the café. Excitement is building as signs are created and equipment is installed. With the help from all partners and sponsors, the SHRM café will offer incredible coffee, tea, and botanicals, and the students will have a real life experience to add to their resume.

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