Coffee Fest Announces Food Integration Lab Workshops
It wasn’t long ago that Coffee Fest produced a highly intensive three day seminar for those interested in opening a coffee retail business. The “Specialty Coffee Business Seminar” was produced form 1995 until 2008. During that time, our recommendation was “you’re a coffee shop, focus on coffee and be extremely cautious or stay away from food.” Back in the 1990’s and the early 2000’s most coffee retail concepts did not include food service or any type of culinary program. Times of course are ever changing and the coffee industry continues to evolve. Today at Coffee Fest, we believe that more often than not food service in the Coffee House is now a necessity for shop owners to remain competitive and profitable.
Coffee Fest is proud to unveil the NEW Food Integration Labs to debut at Coffee Fest Anaheim. Now Coffee Retailers considering adding, implementing or augmenting food within their shop have a place to go and an opportunity to learn from experts. The new Food Integration Lab workshops are designed to educate attendees about what it takes to successfully add a culinary program to their coffee shop. Each three hour workshop will explore the basics of what it takes to be successful, the pitfalls many fall into as well as a number of things the presenters wished they had known before they got started. Sessions will address the business side of creating a menu including, pricing, labor, cost of goods, initial investment and how to identify success in the endeavor. Additionally, the course will include equipment suggestions for producing exceptional food in the coffee shop setting. The three hours will finish by using these tools to produce dishes from the four day parts, breakfast, lunch, dinner & dessert, designed to educate and inspire you.
FOOD INTEGRATION LAB WORKSHOP OVERVIEW:
• Menu Development • Equipment Considerations • Build Out & Retrofit • Merchandising & Promotion • Food Sourcing & Storage • Food Preparation, Demonstration and of course, Sampling
Friday Saturday Sunday
12pm-3pm 12pm-3pm 11am-2pm
EACH STUDENT WILL RECEIVE:
• Limited Edition Food Integration Lab Apron • Resource and Reference Guide with Menu Ideas and Recipes
• Admission is $79 per person • Each workshop is limited to 40 students per session
Food Integration Lab is made possible and sponsored by:
Fresh Cup Magazine, Nuova Simonelli & Design & Layout Services
About Coffee Fest: Coffee Fest is a trade only event serving the specialty coffee and gourmet tea industries since 1992. For more details about Coffee Fest, present and future or to see the winners of Coffee Fest competitions, IASC certified baristas and much more, visit www.coffeefest.com or become a fan at www.facebook.com/coffeefest. ###