To be held from at Mumbai, India from 6th Feb – 8th Feb 2014, WTCE is the only platform for the Hot Beverage sector in India attracting a global trade audience
The 2nd Edition of “World Tea & Coffee Expo”™ (www.worldteacoffeeexpo.com), India’s only trade fair dedicated to the Tea & Coffee sectors, is being held at Bombay Exhibition Centre, Mumbai, India from Thursday 6th Feb 2014 to Saturday 8th Feb 2014. In view of the enthusiastic response from Exhibitors and Visitors – both Indian as well as International – the 2nd edition is being held at a bigger venue to accommodate larger number of Exhibitors and visitors. This event will also include a Conference, Workshops and Seminars which will be addressed by industry leaders from India and abroad. Over a 100 Exhibitors from 8 countries are likely to display their products and technologies related to the Hot Beverage sector to an audience of 6000 decision makers from about 15 countries.
India is witnessing a growth in its Domestic Tea & Coffee consumption largely thanks to the mushrooming of upmarket cafes and retail chains which are mostly frequented by students and young professionals exposed to western way of life. The coffee retail business in India is valued at over Rs 8 billion and growing at 6% annually with the potential space for nearly 3,000 coffee retail outlets. The Indian tea industry – pegged at Rs 6000 crore – is the second largest in the world. As the domestic demand for Tea gets stronger manufacturers and brands are investing in modernization and improving quality in order to consolidate gains and improve global competitiveness. Wider health awareness is making people opt for the health benefits of Herbal/Green tea as against aerated drinks which have adverse health impact in the long run.
In addition to showcasing of brands, products, machinery & technologies, a business-to-business (b2b) match-making program will form an integral part of WTCE’s 2014 show strategy. Sentinel Exhibitions Asia P Ltd, the organizer, has also planned an aggressive national and international marketing campaign designed to attract the largest number of buyers. The 2014 edition has a larger budget for promotions and advertising which will include leading local & national Newspapers, Trade Magazines, Direct mailing, TV Channels, Bus Backs, Hoardings etc. Offline and Online PR too will be given a lot of emphasis.