Doi Chaang coffee company has released Keurig®-compatible cups in two blends: Social Medium and Hardwired
The company is 50%-owned by the farmers in Doi Chang Village in Northern Thailand, making the cups first of its kind being both ‘Beyond Fair Trade’ and biodegradable. The new cups will breakdown in a landfill or industrial composter.
Social Medium (a medium roast) and Hardwired (a dark roast) are part of four new blends including Espress-Yoself! (an Espresso) and Chillin’ (a light roast) that will also be sold in 340g bags in September. These blends will be Organic, 100% Arabica and Fair Trade with beans coming from Nicaragua, Peru, Guatemala and Sumatra.
The cups come at a time where ownership of single-cup coffee brewers are on the rise, according to the National Coffee Association; around 10 per cent of American households own a single-serve brewing system.
The cups are now available through Doi Chaang’s online shop and will eventually be seen in most major grocery stores.
About Doi Chaang Coffee Company:
The Canadian Doi Chaang Coffee Company started in 2007 as a way to bring economic and environmental sustainability to the indigenous AKHA hill tribe and Doi Chang Village in Northern Thailand. The AKHA farmers own half of the company, meaning they are paid in excess of the price recommended by the Fair Trade Organization for their green beans. We call this going “Beyond Fair Trade.”