Launches New Bottle Design by Providing Relief from August Heat
WHITE PLAINS, N.Y., Aug. 15, 2014 /PRNewswire/ — When you’re melting from the heat in Madison Square Park you’ll do anything for a bottle of water and some relief from the sun. evian® Natural Spring Water is offering the ultimate solution to the summer temperatures in NYC this August with evian Bottle Service.
Forget “reserving a table” or charming the bouncer because ordering is just a tweet away. Starting on August 19, consumers can use the hashtag #evianBottleService to have free water delivered on-demand to select locations throughout New York City.
Evian will begin serving up Bottle Service on Tuesday, August 19 around Bryant Park and will continue to keep the city hydrated near select parks around the city on Wednesday and Thursday, August 20th and 21st. Exact locations and times will be announced via the brand’s social media channels and the best way to see if you’re in the delivery zone will be by following @evianwater on Twitter.
“We love the idea of offering New Yorkers a stylish and fun way to beat the heat this summer,” said Olga Osminkina-Jones, VP of Marketing for evian. “Giving city dwellers the ability to request on-demand ice cold evian is one of the ways we’ll introduce our new look to the market place, while still offering the unsurpassed pure and natural hydration evian is known for.”
The redesign is the brand’s first in 10 years and the new packaging features a transparent and label-less look. “It’s all about celebrating the unique liquid inside the bottle, so we leaned on the purity of our water for inspiration and kept the design as clean as possible,” said Osminkina-Jones. “Our source is what sets our product apart and we’re excited to have the design reflect that. After all, no water in the world comes close to evian in the naturalness and electrolyte content. It takes over 15 years for every drop of evian to end up in our new transparent bottle.”
The new one-liter bottle is now available at stores nationwide for a suggested retail price of $2.19.
evian water starts as snow and rain on the peaks of the pristine French Alps. Protected deep in the heart of the mountains, each drop filters through layers of mineral-rich glacial sands for over 15 years. Pure as nature intended, the water springs from the source in Evian-Les-Bains where it’s been bottled since 1826.