Following the success of its cafés in flagship Eataly stores in Flatiron, New York and Chicago, Lavazza is pleased to open its new café in Eataly’s third marketplace, set to open in Downtown NYC early August.
Located within Tower 4 of the World Trade Center with sprawling New York views and 5,000 square meters of space dedicated to Italian gastronomy, Eataly NYC Downtown is the perfect partner for Turin-based Lavazza, a company that shares a passion for quality and authenticity and upholds the important values of Italian culture linked to food and its origins.
The popularity of Lavazza cafés located in Eataly marketplaces across Sao Paulo, Milan, NY and Chicago, drove the decision to open a new location in Eataly NYC Downtown, which offers a full menu of espresso-based beverages and high-quality coffees, including a wide range of original and innovative recipes, all prepared by expertly trained staff. The Lavazza product range will also be available for purchase for at-home use, including the renowned Single Origins: Santa Marta and Kilimanjaro.
Giuseppe Lavazza, the Group’s Vice President, stated, “Our presence at Eataly NYC Downtown marks a new and important chapter in a compelling and long-standing partnership between Lavazza and Eataly: two Italian, Piedmontese companies working towards a shared vision, with an understanding that a significant part of Italy’s economic future revolves around high-quality food production.”
“The new location of Eataly NYC Downtown is very unique. Not only is it the site where one of the most heart-wrenching events in recent-day history happened, but it is also a place that symbolizes hope and enthusiasm for the future with significant social and economic growth potential, supported by sustainability and environmental protection efforts, the same values that are core for Lavazza. We are very proud of our long-standing partnership with Eataly, and of being their official coffee in the United States. The Country is undoubtedly one of Lavazza’s key strategic international markets, and we are committed to continue to invest and grow significantly here in the coming years,” continued Giuseppe Lavazza.
The design of the Lavazza café is in line with the values shared by the two companies, with a cozy and welcoming atmosphere and warm, natural colors. Photography and artwork behind the main counter will be devoted to the ¡Tierra! Sustainability project shot by photographer Steve McCurry. Lavazza ¡Tierra! Origins, foodservice special blends certified by Rainforest Alliance, will be served in different preparations in the store.
Last year the Eataly location in the Flatiron district counted 5 million visitors, and Lavazza reported sales of nearly 1,2 million coffee cups. The second Manhattan location is projected to exceed overall performance in terms of in store traffic and quality customer engagement.
Additional Eataly locations featuring Lavazza cafes will roll out in Moscow and Boston in 2016 and Los Angeles and Bologna in early 2017.