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Roasterie’s Danny O’Neill Heads to Arctic Circle to Raise Funds for Variety KC

The Bean Baron hopes epic 5,000-mile journey to Arctic Circle will raise more than $25,000 to provide esteem-boosting mobility
for special needs kids.

WHO: The Roasterie Founder Danny O’Neill
WHAT: Arctic Bike Ride to Alaska for Variety KC
WHEN: Interviews with O’Neill and Deb Wiebrecht of Variety KC Friday, August 18 8 a.m. – 10 a.m.
OR 3 p.m. – 5 p.m.
MEDIA: CONTACT KIMBERLY STERN TO SET UP INTERVIEWS
WHERE: The Roasterie Factory, 1204 W. 27th St., Kansas City, MO 64108

WHY: Danny O’Neill, founder of The Roasterie, Kansas City’s premier coffee roaster, is fueled by three lifelong passions: coffee, kids and bikes. At 4 a.m. Tuesday, August 22, O’Neill will hop on his motorcycle and head north to embark on a very long ride for a very good cause—raising money to help Variety KC purchase adaptive bikes for its special needs kids.

“I was inspired to take action after a conversation with Variety KC executive director Deborah Wiebrecht,” O’Neill says. “She explained that the world is pretty much built for healthy kids without mobility issues. Her organization works with kids who live in a world that isn’t built for them—mobility issues pose a serious challenge.”

O’Neill decided to ride to the Arctic Circle to help Variety KC raise funds to purchase 10 adaptive bikes for kids at a cost of $2,500 each. The bikes are not covered by insurance. He hopes his trip will garner at least $25,000 to reach that goal.

“One of my favorite things to do is ride my motorcycle,” O’Neill says. “It represents freedom, independence and mobility. I want kids in Kansas City, who might not otherwise have the chance, to experience that same exhilaration on a custom-fit adaptive bike. Kansas City is one of the most generous cities in the country because of people and businesses eager to give to the greater good and I’m humbled by those who have already donated money to this cause.”

“Adaptive bikes, tailored to fit a child’s specific needs, offer children with special needs the chance to play, move and engage,” Wiebrecht says. “We’re thrilled that Danny, a longtime partner of Variety KC, is putting his big heart and big bike on the road for our kids. Everyone loves a bike, whether you’re on a motorcycle adventure to Alaska or pedaling your first adaptive bike down the sidewalk to join your friends.”

O’Neill won’t be on the road alone—supporters can follow him on his Garmin Inreach, for route progress updates. People interested in making donations can go to http://varietykc.org/one-time-donation/; The Roasterie will host a bike delivery party for Variety KC kids later this year.

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About The Roasterie Air-Roasted Coffee
The Roasterie Air-Roasted Coffee has served only the best coffee for the past 20-plus years sourced from countries with the world’s richest resources for harvesting exceptional beans. Founder Danny O’Neill air-roasted his first batch of beans from the basement of his Kansas City, Missouri, home in the Brookside neighborhood in November 1993—and The Roasterie was born. O’Neill opened The Roasterie’s first official production facility in July 1994 at 1519 Cherry Street in Kansas City, Missouri. In December 1995, The Roasterie relocated to 2601 Madison Street in Kansas City to accommodate a growing demand for its coffee. Today The Roasterie’s production takes place at 1204 West 27th Street in Kansas City. On September 11, 2012, the production facility was crowned with a historic DC-3 aircraft, a symbol of exploration, Kansas City’s strong aviation history, the American spirit and the adventure of The Roasterie. A month later, in October 2012, the production facility unveiled the company’s third Roasterie Cafe. In addition to its plant café, The Roasterie operates cafés in Kansas City, Missouri at 6223 Brookside Boulevard (Brookside) 1828 Walnut, Suite 201 in the Kansas City Crossroads Arts District (Corrigan Station) and The Roasterie Drive-Thru at 2663 Southwest Boulevard. Kansas cafés include 4511 119th Street (Leawood, Town Center Crossing) and 2250 W. 47th Pl. in Westwood (Woodside Village). It also operates a café inside Children’s Mercy Kansas City at 2401 Gillham Rd. in Kansas City, Missouri. The Roasterie is proud to foster lasting business relationships, resulting in more than 600 businesses, grocery stores, restaurants, colleges and universities choosing The Roasterie for its coffee, iced and hot teas, and distribution services for more than 20 years. For more information about The Roasterie, its free production facility tours, or to purchase The Roasterie coffee and products visit theroasterie.com.

About Variety – The Children’s Charity
Variety is a volunteer-driven organization, committed to bettering the quality of life for special needs children. Funds raised by Variety KC benefit children right here in Kansas City. The Variety mobility program responds to individual requests from families of children needing special assistance. Help has included wheelchairs, mobility equipment and communication devices, inclusion and more. For more information, please visit www.varietykc.org.
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The Bean Baron hopes epic 5,000-mile journey to Arctic Circle will raise more than $25,000 to provide esteem-boosting mobility
for special needs kids.

WHO: The Roasterie Founder Danny O’Neill
WHAT: Arctic Bike Ride to Alaska for Variety KC
WHEN: Interviews with O’Neill and Deb Wiebrecht of Variety KC Friday, August 18 8 a.m. – 10 a.m.
OR 3 p.m. – 5 p.m.
MEDIA: CONTACT KIMBERLY STERN TO SET UP INTERVIEWS
WHERE: The Roasterie Factory, 1204 W. 27th St., Kansas City, MO 64108

WHY: Danny O’Neill, founder of The Roasterie, Kansas City’s premier coffee roaster, is fueled by three lifelong passions: coffee, kids and bikes. At 4 a.m. Tuesday, August 22, O’Neill will hop on his motorcycle and head north to embark on a very long ride for a very good cause—raising money to help Variety KC purchase adaptive bikes for its special needs kids.

“I was inspired to take action after a conversation with Variety KC executive director Deborah Wiebrecht,” O’Neill says. “She explained that the world is pretty much built for healthy kids without mobility issues. Her organization works with kids who live in a world that isn’t built for them—mobility issues pose a serious challenge.”

O’Neill decided to ride to the Arctic Circle to help Variety KC raise funds to purchase 10 adaptive bikes for kids at a cost of $2,500 each. The bikes are not covered by insurance. He hopes his trip will garner at least $25,000 to reach that goal.

“One of my favorite things to do is ride my motorcycle,” O’Neill says. “It represents freedom, independence and mobility. I want kids in Kansas City, who might not otherwise have the chance, to experience that same exhilaration on a custom-fit adaptive bike. Kansas City is one of the most generous cities in the country because of people and businesses eager to give to the greater good and I’m humbled by those who have already donated money to this cause.”

“Adaptive bikes, tailored to fit a child’s specific needs, offer children with special needs the chance to play, move and engage,” Wiebrecht says. “We’re thrilled that Danny, a longtime partner of Variety KC, is putting his big heart and big bike on the road for our kids. Everyone loves a bike, whether you’re on a motorcycle adventure to Alaska or pedaling your first adaptive bike down the sidewalk to join your friends.”

O’Neill won’t be on the road alone—supporters can follow him on his Garmin Inreach, for route progress updates. People interested in making donations can go to http://varietykc.org/one-time-donation/; The Roasterie will host a bike delivery party for Variety KC kids later this year.

###

About The Roasterie Air-Roasted Coffee
The Roasterie Air-Roasted Coffee has served only the best coffee for the past 20-plus years sourced from countries with the world’s richest resources for harvesting exceptional beans. Founder Danny O’Neill air-roasted his first batch of beans from the basement of his Kansas City, Missouri, home in the Brookside neighborhood in November 1993—and The Roasterie was born. O’Neill opened The Roasterie’s first official production facility in July 1994 at 1519 Cherry Street in Kansas City, Missouri. In December 1995, The Roasterie relocated to 2601 Madison Street in Kansas City to accommodate a growing demand for its coffee. Today The Roasterie’s production takes place at 1204 West 27th Street in Kansas City. On September 11, 2012, the production facility was crowned with a historic DC-3 aircraft, a symbol of exploration, Kansas City’s strong aviation history, the American spirit and the adventure of The Roasterie. A month later, in October 2012, the production facility unveiled the company’s third Roasterie Cafe. In addition to its plant café, The Roasterie operates cafés in Kansas City, Missouri at 6223 Brookside Boulevard (Brookside) 1828 Walnut, Suite 201 in the Kansas City Crossroads Arts District (Corrigan Station) and The Roasterie Drive-Thru at 2663 Southwest Boulevard. Kansas cafés include 4511 119th Street (Leawood, Town Center Crossing) and 2250 W. 47th Pl. in Westwood (Woodside Village). It also operates a café inside Children’s Mercy Kansas City at 2401 Gillham Rd. in Kansas City, Missouri. The Roasterie is proud to foster lasting business relationships, resulting in more than 600 businesses, grocery stores, restaurants, colleges and universities choosing The Roasterie for its coffee, iced and hot teas, and distribution services for more than 20 years. For more information about The Roasterie, its free production facility tours, or to purchase The Roasterie coffee and products visit theroasterie.com.

About Variety – The Children’s Charity
Variety is a volunteer-driven organization, committed to bettering the quality of life for special needs children. Funds raised by Variety KC benefit children right here in Kansas City. The Variety mobility program responds to individual requests from families of children needing special assistance. Help has included wheelchairs, mobility equipment and communication devices, inclusion and more. For more information, please visit www.varietykc.org.

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