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The Coffee Bean & Tea Leaf® Honors Military Families with Support at Home Campaign

Monday, August 14th marks the return of the annual Support at Home campaign, bringing together The Coffee Bean & Tea Leaf® stores with Operation Homefront, a national nonprofit that builds strong, stable, and secure military families so they can thrive in the communities they have worked so hard to protect.  Beginning Monday, August 14th and continuing through Sunday, September 17th, The Coffee Bean & Tea Leaf® stores are restocking their popular limited offering of two (2) special edition coffee and tea blends, available both in store and online, to honor those who sacrifice for our country.

By purchasing the special edition Support at Home products, made with the pure ingredients and iconic flavors that The Coffee Bean & Tea Leaf® brand is known for, customers have the opportunity to express their gratitude to members of the military and their families. Each Support at Home Ground Coffee bag or Support at Home Tea tin contains a blank label, which can be used to include a personalized note of appreciation.  At purchase, guests can choose to donate a Support at Home Ground Coffee bag and/or Support at Home Tea tin with a custom heartfelt message to an Operation Homefront family, or keep the product and donate $1 from the sale to Operation Homefront.

For a limited time, products that customers know and love, both sourced from the finest quality coffee beans and hand-picked from the purest tea leaves, can make a positive contribution to deserving families. In last year’s campaign alone, Operation Homefront received close to $70,000 in donations from Support at Home. “The Coffee Bean & Tea Leaf® brand is proud of its longstanding commitment to Operation Homefront and the Support at Home campaign as part of our Caring Cup social responsibility program. We look to inspire a world of caring by improving lives from seed to cup; Support at Home not only empowers our organization to give back to the community, but our customers as well,” says Adam Tabachnikoff, Senior Vice President of Global Brand Strategy. Adds Margi Kirst, Chief Development Officer of Operation Homefront, “The Coffee Bean & Tea Leaf® company and their customers strongly support our nation’s military families. Thanks to their generous efforts, Operation Homefront is able to serve these military and veteran families in their time of need.  And, give them something delicious to sip on as well.”

Both the 12 oz. Support at Home Ground Coffee and the 20-count tea bag Support at Home Tea Tin will retail for $9.95. Support at Home Coffee, a dark and distinctive blend, combines Sumatra and Brazil coffee beans for a bold yet smooth flavor.  Support at Home Tea boasts chocolate aromas, hints of sweet peach and deep wood flavors, and consists of 100% Ceylon black tea leaves selectively picked by hand from the Bogawantalawa Estate in Sri Lanka. Products will be sold in store and online while supplies last. The promotion will take place at participating The Coffee Bean & Tea Leaf® locations and online at at coffeebean.com/supportathome. To locate the store closest to your area please visit: http://www.coffeebean.com/store/storelocator.aspx

About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal guests to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has over 1,000 stores in close to 30 countries. Please visit CoffeeBean.com for more information.

About Operation Homefront
Founded in 2002, Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military families so that they can thrive – not simply struggle to get by – in the communities they have worked so hard to protect. Recognized for superior performance by leading independent charity oversight groups, 92 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing and family support services to prevent short-term needs from turning into chronic, long-term struggles. Thanks to the generosity of our donors and the support from thousands of volunteers, Operation Homefront proudly serves America’s military families. For more information, go to www.OperationHomefront.org.

The Coffee Bean & Tea Leaf® Honors Military Families with Support at Home Campaign
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