Seattle, WA (August 14, 2017) — Coffee Flour™, a 2017 LAUNCH food innovator, was recently named a recipient of funding from Australia’s Department of Foreign Affairs and Trade (DFAT) to expand the market for Coffee Flour in the Indo-Pacific region, amplifying the global economic and nutritional impact of the product.
In an announcement on Saturday, Julia Bishop MP, Australian Minister of Foreign Affairs and Rosy Akbar, Fijian Minister for Health and Medical Services, outlined the Australian government’s commitment to invest significant funding in up to sixteen winners of the LAUNCH Food Challenge, including Coffee Flour. This funding is part of a multilateral effort to improve nutrition in the Indo-Pacific region, where malnutrition rates are among the highest in the world and the prevalence of noncommunicable diseases linked to poor dietary choices is on the rise.
Coffee Flour uses a proprietary method to convert some of the billions of pounds of coffee cherry fruit annually discarded as a byproduct of green coffee production into a nutrient-dense and distinctly flavorful culinary ingredient that is high in fiber, protein, potassium, calcium, and iron. The company’s business model also provides supplemental income for smallholder farmers and creates additional jobs at local coffee mills, turning what was once agricultural waste and an environmental pollutant into an economic boost to coffee-growing communities around the globe. Coffee Flour was selected as one of eleven 2017 LAUNCH Food Innovators, out of a pool of nearly 300 applications submitted by changemakers across 74 countries, and was chosen for its potential to transform food systems to promote health and prosperity for all people while respecting the planet’s resources.
“Through our product and business model, Coffee Flour is empowering stakeholders along the coffee value chain to take care of their waste, building resilience among smallholder farmers through new income-generating opportunities and bringing a new source of nutrition to the world,” says Coffee Flour Vice President Dipika Matthias. “Under the DFAT program, we aim to extend this vision to the Indo-Pacific region, thereby creating a sustainable mechanism for economic empowerment and nutritional impact that addresses both hidden hunger and obesity in the Indo-Pacific region.”
The project will make significant progress towards catalyzing the market for Coffee Flour in the region. Major activities include building a high quality supply chain that includes both drying and milling of coffee cherry pulp through local partners, laying the groundwork for integrating Coffee Flour into local foods, and cultivating early market demand.
For additional information about Coffee Flour, please visit www.coffeeflour.com.
About Coffee Flour
Coffee Flour provides a unique combination of nutrition and impact that empowers our customers to change the future of food. Coffee Flour transforms coffee fruit pulp, a former waste product, into a nutrient-rich ingredient. Poised to reinvent not only the coffee industry, but also inspire like-minded organizations to rethink their existing food production systems, Coffee Flour is a powerful new addition to the global menu.
Coffee Flour is an agricultural innovation structured as a for profit business generating for benefit results with bases in Vancouver, Seattle, and Chicago.
LAUNCH Food is a global innovation challenge supported by Australia’s innovationXchange, USAID’s Global Development Lab and numerous regional stakeholders. LAUNCH’s mission is to build and nurture a community of innovators, thought leaders, and decision makers across value chains to collectively understand, articulate and scale solutions for positive systems change leading to a more sustainable society. LAUNCH combines the disruptive potential of cross-disciplinary thinking with the proven utility of established industries, allowing us to build a new paradigm for the future.
Founding partners NASA, NIKE, Inc. the U.S. Agency for International Development and the U.S Department of State formed LAUNCH in an effort to bring collective genius, unprecedented networks, and new resources to overcome some of humanity’s toughest sustainability challenges. LAUNCH aims to move beyond incremental change and make an impact at a systemic level.