Santa Monica, CA – August 10, 2017
Artisan coffee roaster Caffe Luxxe, recognized as the pioneer of the 3rd wave coffee movement in Los Angeles, will celebrate its 11th anniversary on Thursday, August 17, with a promotion offering free drinks and prize giveaways at all three of its caffe locations all day for customers who follow the brand on Instagram.
Caffe Luxxe is recognized as the first in the city to have started the trend towards small-batch fresh roasted artisanal coffees, well before large scale national roasters such as Stumptown and Blue Bottle entered the market. The brand is still one of the few truly local independent coffee roasters born and raised in Los Angeles that is consistently achieving high marks – its latest seasonal single origin from Ethiopia recently received a prestigious 93 point rating from Coffee Review – and continues to grow. A new location in Malibu opened this past spring, joining its Santa Monica and Brentwood shops in bringing a European-inspired, luxury caffe experience to neighborhoods alongside a strong focus on approachability, authenticity and personal connection. Caffe Luxxe plans to open two additional locations in the next year in downtown Brentwood (relocating its previous San Vicente Boulevard storefront to another building complex) and Montecito, California.
“We’re very proud of being from LA, and showcasing to the world that excellent quality coffee doesn’t need to only come from the Pacific NorthWest. In our opinion, Los Angeles is currently a hotbed of amazing roasting talent, and we’re excited to be a part of it. We also really appreciate our customers for supporting us all these years, which is why our free drink celebration is the least we can do to say thank you.” – Gary Chau, Co-Owner
Caffes will be open to the general public during regular business hours the day of the anniversary celebration, with the special perk of a free drink for every Instagram user showing proof of following @caffeluxxe (limit one per person). Those who take advantage of the offer can also enter a drawing for prizes. The original Montana Avenue location, established in 2006, will feature a celebratory photo booth for guests.
Caffe Luxxe Santa Monica: 925 Montana Ave, Santa Monica, CA 90403
Caffe Luxxe Brentwood Country Mart: 225 26th St, Santa Monica, CA 90402
Caffe Luxxe Malibu Sands Center: 22333 Pacific Coast Highway, Suite 160, Malibu, CA 90265
Tel: 310.394.2222 www.caffeluxxe.com
For media relations and photographs, contact Hayley Yerington.
Tel. 310.795.6140 email@example.com
About Caffe Luxxe
In 2006, Caffe Luxxe was created by two best friends, Mark Wain and Gary Chau, who quit their corporate jobs to build a dream of owning a local neighborhood caffe. Their first caffe in Santa Monica helped Los Angeles discover what fine coffee could taste like, encouraging people to turn off their technology for a moment and be present to socialize with family and friends. Inspired by European sensibility, Caffe Luxxe is recognized as the pioneer of the 3rd wave of coffee in Los Angeles, being the first in the city to have started the trend towards hand-crafted, freshly roasted artisanal coffee and espresso. Caffe Luxxe is still one of the few truly local coffee roasters born and raised in Los Angeles, now growing throughout California, with two additional locations set to open in the next year. Building good relationships with coffee farms, roasting coffee in small batches, and hand crafting every single drink is their daily passion, and they have earned numerous accolades by journalists and customers for best tasting coffee in the city year after year. www.caffeluxxe.com