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illycaffè leads the way in several TriestEspresso Expo collateral events

From 23 to 25 October 2014
illycaffè leads the way in several TriestEspresso Expo collateral events
The University of Coffee provides further insights for visitors

illycaffè plays an active role in TriestEspresso Expo collateral events. The brand that symbolizes excellence in Italian coffee worldwide enriches the agenda of the trade fair to be held from 23 to 25 October 2014 in the warehouses of the Old Port of Trieste, organized by Aries – Chamber of Commerce of Trieste.

A synonym for quality Italian coffee worldwide, illycaffè markets its blend in more than 140 countries, in all 5 continents. Its story began in 1933 in Trieste, a town with a long tradition in the coffee sector, where TriestEspresso Expo was initially conceived and continues to grow with every edition. illy has always taken great care in promoting and spreading the culture of coffee. The University of Coffee, the centre of excellence dedicated to growers, professionals and consumers, was set up for this reason. In fact, it was the University of Coffee that drew up the programme of further insights for TriestEspresso Expo visitors.

The University of Coffee teaches subjects from very different fields. A technical approach is taken to understanding more about the factors that influence the Brazilian harvest; the cultivation of green coffee by the world’s biggest exporter. At present, attention is focused on its production estimates, which are determined by the performance of the stock exchanges and the international markets. In recent weeks they have undergone enormous oscillations, with variations of up to 10 million bags. Luca Turello, an illycaffè agronomist, will outline the main limitations to growth in Brazilian production, providing the context for an understanding as to whether the South American country has reached its full potential.

On a completely different note, Marino Petracco, lecturer at the University of Coffee, will provide further insights with regard to the connection between coffee and health. The components of coffee which scientific search has revealed to have many beneficial properties are still little known. This presentation looks at the coffee bean from another perspective, providing the opportunity to learn about it in a more systematic manner.

Lastly, Massimo Barnaba will present the subject of coffee tasting, with some pointers on the correct approach to cup tasting.

The meetings, which will last about an hour, are reserved for the visitors of TriestEspresso Expo and will take place during the three days of the fair in the renovated and charming Hydrodynamic Station, the Old Port of Trieste’s source of power and one of its most significant historical buildings.
The University of Coffee will also make presentations at the illy stand (Hall 28, Stand 3-5) on the different ways of serving coffee, on recipes for breakfast and pastry chef Luigi Biasetto’s coffee-based recipes.

Speeches by the University of Coffee – illycaffè
• Major constraints on the growth of the Brazilian green coffee production: is Brazil suddenly going to reach its maximum real potential? by Luca Turello – illycaffè Agronomist – Coffee Procurement Dept.
• Coffee and our body: it’s not just caffeine
by Marino Petracco – University of Coffee Senior Scientific Teacher
• The right approach to coffee tasting
by Massimo Barnaba – illycaffè Sensory Lab

University of Coffee activities at the illy stand
• 23 October at 14.00
Afternoon coffee – different ways to serve coffee
• 24 October at 10.30
Breakfast recipes
• 24 October at 16.00
Coffee-based recipes – with Biasetto
• 25 October at 10.30
American breakfast recipes

More info: www.triestespresso.it

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