OMAHA, Nebraska – For the last 43 years, LaRue Coffee & Roasterie has been blessed with great people that have led to much success. Over the years LaRue Coffee’s branding has remained virtually the same over the years as many clients recognize their brand by the cursive L in their logo. They have reached a time in their business to update their logo and move forward with a new, fresh look. After undergoing a few months of intensive research and multiple meetings with a marketing company they are proud to present their new look.
LaRue has a long-standing reputation as “The Beverage Experts” throughout the Midwest and beyond. In addition to product delivery and equipment support, LaRue provides their clients with customized beverage solutions and innovative marketing support. “We are dedicated to providing our new friends with the highest quality service, products, and equipment that will exceed their expectations,” says Terry Herr, Vice President Sales & Marketing. “We look forward to offering a wide variety of beverage options with the 750 products that we carry to deliver to our friends.”
About LaRue Coffee & Roasterie
Verlyn L’Heureux founded LaRue Coffee & Roasterie in 1972 and it has remained family owned and operated. In 2002, they opened their first state-of-the-art roasting and packaging facility where LaRue brand coffees are produced daily. In addition to their own brands, they roast coffee for 60 different coffee companies according to their exact blend and roast specifications. The coffee beans are purchased directly from mills and farms in 35 countries. Currently LaRue Coffee serves over 10,000 clients and ship more than 750 products nationwide, with daily route delivery in 12 states. LaRue Coffee has a passion for providing excellent customer service and by offering so many quality products, they are ready to meet specific business needs.