SAN DIEGO, CA, August 14 – Founder and CEO of Elan Organic Coffees and Earths Choice Organic, Karen Cebreros, is now a part of the Global Coffee Trading team. Recognized as a pioneer in the global certified organic and sustainability movements, Karen also cofounded the IIWCA (International Women’s Coffee Alliance) in 2003, and will introduce women’s direct-trade green coffee to Global’s national client base.
With 27 years of experience at the cupping table, Karen has been involved in cuppings and served as a judge for five Rainforest Alliance certified coffee evaluation programs around the world, including Cup of Excellence judging. Karen helped found the Specialty Coffee Association of America’s Sustainability Committee and is a longtime member of the Organic Coffee Coalition, a division of the Organic Trade Association.
Recently, Karen has spearheaded the successful launch of six IWCA microfinance programs at origin: Guatemala, Mexico, Colombia, and El Salvador, with Honduras in progress for an $800,000.00 fundraise partnering with Rotary International and World Vision, to build a new direct trade market. Her immediate objectives with Global are to sell sustainable coffees, introduce Chinese coffees into the US/EU marketplace, introduce CUPPA JILL into the San Diego Supplier Diversity Council as a woman’s certified business to sell to corporate clients, and build the SD Coffee Community to support a SATAKE 2000 coop concept, cleaning everyone’s coffee, green or roasted from the border to Orange County.