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WBC All-Stars Feature Activity at HOST Milan

Dublin, Ireland – A brand new feature activity “WBC ALL-STARS” brought to you by World Coffee Events and Nuova Simonelli, is taking place at the HOST Milan tradeshow from 18-22 October 2013. During the 5-day show, the world’s best baristas will be featured in activities, including: signature beverage demonstrations, espresso and cappuccino challenges, reflections on their “champion” year, fun pop quiz games, and more, including a “Judge Like a Judge” segment with WBC certified judge, Sonja Björk Grant. Guests hosts, Peter Giuliano of SCAA and Steve Leighton of HasBean Coffee will be guiding the audience through all the activities in this new special feature event.

The roster of “ALL-STAR” baristas includes the current 2013 WBC Champion, Pete Licata (USA), along with 5 WBC top-finalists and 4 past WBC Champions from 2007 to the present.

“It’s a rare opportunity to have all these past and current national and world champions together in one place at one time,” comments Cindy Ludviksen, WCE Managing Director. “We are looking forward to presenting more of the personalities behind the champions to the international audience at HOST.”

For a complete schedule and list of champion participants, visit http://worldbaristachampionship.com/wbc-all-stars/.

The “WBC ALL-STARS” stage is located at the entrance to Hall 18 (N77/N78) at the Host Milan event. HOST Milan is the international exhibition of the hospitality industry and world leader in Ho.Re.Ca. and Retail, welcoming 125,000 attendees, of which 33,000 foreigners are represented from 153 countries.

If you are unable to attend in person, you can still submit questions for the champions to answer during the Pop Quiz segment @WCoffeeEvents #WBCAllStars. Or, check out some of the activities that will be available on livestream through the website and regular updates by the Official Media Partner, Sprudge.com.

Event Partners include the 2012-2014 WBC Qualified Sponsors – Nuova Simonelli (Espresso Machine), Mahlkoenig (Grinder), Urnex (Cleaning Products), Everpure (Water Filtration) – and Beyond the Bean and Loveramics. The Official Media Partner is Sprudge.com.

To attend the event, register for HOST Milan at http://www.host.fieramilano.it.

For more information contact info@worldcoffeeevents.org, or join in the conversation on Twitter @WCoffeeEvents #WBCAllStars.

About World Barista Championship

World Barista Championship, produced by World Coffee Events, is an annual destination for national barista champions from over 50 countries. In each competition, with numerous local and regional preliminary events, baristas prepare espressos, cappuccinos and original espresso signature drinks to exacting standards for a panel of international judges.(www.worldbaristachampionship.org)

Support from international and national companies for WBC ALL-STARS comes from:

 

About World Coffee Events, Ltd.

World Coffee Events’ mission is to develop events that engage the specialty coffee community and promote coffee excellence. Founded in 2011 by joint cooperation of the Speciality Coffee Associations of Europe and America, World Coffee Events is the premier producer of events for the coffee community and licenses national championships in more than 60 countries involving thousands of participants worldwide. For more information, visit our website at http://www.worldcoffeeevents.org.

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