The Italian company is providing professional espresso machines around the Olympic village and in many locales across the Russian region of Krasnodar
Belforte Chienti, November 5, 2013 – Athletes, coaches, assistants, officials and journalists from around the world at the next Winter Olympics in Sochi, Russia, will drink coffee and cappuccino brewed with professional Made in Italy machines. The Belforte Chienti company, Nuova Simonelli won the contract to supply coffee machines throughout the Olympic village and beyond. In the next few days a truck loaded with 147 coffee machines of various models, both traditional and superautomatic, will leave the Marche production facilities for Russia. Some are for the Olympic facilities, both those that host athletes, journalists and staff, as well as those accessible to the public, such as eateries. Another part, however, is bound for a local chain of “coffee corners” which are found throughout the Krasnodar region, which overlooks the Black Sea, and includes the city of Sochi and the offices of the XXII Winter Olympic Games which run from 7 to 23 February 2014. Precisely because of the Games this local chain, which is one of the sponsors of the Olympics, decided to “redesign” its locales. The restyling also includes installing Nuova Simonelli coffee machines.
“Being chosen to be a supplier for the Olympic Village in Sochi is a prestigious result for our company” said CEO, Nando Ottavi, “but I consider it a success for the Made in Italy of which we are proud supporters, for the particularly advanced technology that we apply to our machines and for the innovative design of our products, which have all contributed to our doing business in 115 countries.”
For Nuova Simonelli, Russia is a booming market which in the last few years has reached a market share of over 10%. Moreover, as is already the case in many other markets, Nuova Simonelli exports not only machines and technology to Russia, but also coffee culture and training. In Moscow, in early October, the Italian company, in collaboration with Business Russia, held a course of basic training for baristas with operators in the HoReCa sector in all regions of the Federation. Among the teachers were English World Champion, Gwilym Davies and Irish champion Colin Harmon.
For more information, please visit www.nuovasimonelli.com