Dublin, Ireland – The “WBC ALL-STARS” brought to you by World Coffee Events and
Nuova Simonelli debuted at the HOST Milan tradeshow from 18-22 October 2013. During the 5-day show, the world’s best baristas participated in a series of feature activities, including their Signature Beverages Deconstructed, Pop Quiz, Mystery Ingredient & Coffee Challenges, and more. “The purpose of the event was to celebrate the achievement of these WBC champions, reuniting them on-stage for a series of activities that showcased their personal style and professional development as a result of WBC,” stated WCE Managing Director, Cindy Ludviksen. The line-up of champions included:
Pete Licata, 2013 WBC Champion (USA)
Raul Rodas, 2012 WBC Champion (Guatemala)
Alejandro Mendez, 2011 WBC Champion (El Salvador)
Gwilym Davies, 2009 WBC Champion (UK)
James Hoffmann, 2007 WBC Champion (UK)
Stefanos Domatiotis, 2012 Greece National Champion and WBC Finalist
Colin Harmon, 2013 Irish National Champion and WBC Finalist
Matt Perger, 2013 Australian National Champion and WBC Finalist
Francesco Sanapo, 2013 Italian National Champion and WBC Finalist
Fabrizio Sencion, 2012 Mexican National Champion and WBC Finalist
Michael Phillips, 2010 WBC Champion (USA) and Stephen Morrissey, 2008 WBC Champion (Ireland) participated by submitting pre-recorded content used in several All-Stars segments.
Led by event show hosts, Peter Giuliano, Director of Symposium at SCAA, and Stephen Leighton, Owner of HasBean Coffee, the champions engaged in open dialogue while they recreated their award winning signature beverages. In another segment, audience members were invited on-stage to choose the best tasting cappuccino or espresso by tossing their demitasse spoon to cast their vote. Champions battled head to head in these on-demand performances with mystery coffees revealed on stage. Each segment was followed by a brief interview with the champions and show hosts in the Knockbox News segment.
“One of the measures of success for WBC has been the worldwide coffee ambassadors created as a result of these competitions. Top-finalists and WBC champions have the opportunity to travel the world talking about something they are passionate about to members of the trade and consumers alike,” stated Cosimo Libardo, Sales & Marketing Director for NuovaSimonelli SpA.
To view the ALL-STARS live footage and photo gallery, visit http://worldbaristachampionship.com/wbc-all-stars/.
Event Partners included the 2012-2014 WBC Qualified Sponsors – Nuova Simonelli (Espresso Machine), Mahlkoenig (Grinder), Urnex (Cleaning Products), Everpure (Water Filtration) – and Beyond the Bean and Loveramics. The Official Media Partner is Sprudge.com.
For more information contact email@example.com, or join in the conversation on Twitter @WCoffeeEvents #WBCAllStars.
About World Barista Championship
World Barista Championship, produced by World Coffee Events, is an annual destination for national barista champions from over 50 countries. In each competition, with numerous local and regional preliminary events, baristas prepare espressos, cappuccinos and original espresso signature drinks to exacting standards for a panel of international judges. (www.worldbaristachampionship.org)
Support from international and national companies for WBC ALL-STARS comes from:
2012-2014 Official Espresso Machine Sponsor: Nuova Simonelli for their Aurelia II T3 (http://www.nuovasimonelli.com/)
2012-2014 Official Grinder Sponsor: Mahlkoenig for their K30 Twin and K30 Vario (www.mahlkoenig.com)
2012-2014 Official Cleaning Products Sponsor: Urnex Brands for their Cafiza Espresso Machine Cleaning Powder and Puro Espresso Machine Cleaning Powder (www.urnex.com)
2012-2014 Official Water Filtration Sponsor: Pentair/Everpure Claris Products (www.everpure.com)
Event Partner: Beyond the Bean (http://www.beyondthebean.com)
Event Partner: Loveramics (http://www.loveramics.com)
About World Coffee Events
WCE is an event management organization registered in Dublin, Ireland, and founded by the Speciality Coffee Association of Europe and the Specialty Coffee Association of America is the premier producer of events for the coffee community worldwide. Our mission is to develop events that engage the specialty coffee community and promote coffee excellence. (www.worldcoffeeevents.org)